Internet advertising and traditional advertising or other advertising of course have the same goal.
The purpose of advertising is to make itself or its products and services to be known.
Advertising is a way to increase sales or a way of promoting itself ( eg politics).
But the way of advertising which has always been oustanding is the advertising that people were looking for.
There is TV , print or radio advertising which existed before the internet era.
If we talk about these traditional advertising, the most successful of these was of course advertising via the telephone directory ...
and why was this way of advertising different from others ?
Simple! It was the only way of advertising where people did a search unlike traditional advertising where you needed to ask people.
I myself even advertised in the local phone book for several years and my highest conversion rate came from the phone directory.
The customer who is looking for you or seeking your product or service is a highly potential customer and therefore the ROI (Return on Investment) is very high.
Internet advertising then entered the battle and things have changed ... but the only thing that did not change the internet ad solicitation.
And I would even say that this advertising way (internet) has even grow strongly, people seek more web than any other media combined.
Lesser and lesser people will look for traditional medias for advertising.
And that's why we are seeing a huge transition from traditional advertising to the internet pub
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