(Demographic Bidding Targeting)

The Demographic targeting available on Google AdWords.

The undisputed master of the Internet and advertising clicks (PPC), Google, has finally this new way of doing things which is called demographic targeting.

Demographic targeting would, according to Google, allows advertisers to define their target audiences using the different sources provided by Google AdWords.

The advertiser could decide who will and who will not see these ads AdWords using demographic targeting according to the following criteria :

Women, men, age, internet browsing habits and interests and consumption habits on the web (music, cinema, insurance, flowers and all targeting you can imagine).

Google AdWords, even more powerful than ever, an excellent addition to advertisers at the same time an even more complex, but it will be well once used to it.

Once again Google innovates to an apex always higher! !

-WELL DONE !