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The long tail and natural SEO
In October 2004, Chris Anderson published his article in Wired on the concept of '' Long Tail '' (long tail).
Like the Pareto principle where 20% of sales of the featured products provide 80% of turnover, Anderson
explains that the opposite happens on the Internet, that means that it is low demanded products that provide
80% of the turnover, especially on shopping websites such as:
Amazon, Rhapsody or Netflix.
The principle being that the infrequently sold products exceed in volume by a vast range of possibilities,
the sales of the featured products (see figure below).
When the principle of the 'long tail' is transposed 'to the world of SEO, that is the keywords that
interest us and the countless possible combinations to use on search engines. The goal is to increase the visibility of a website.
On the curve, it is the generic keywords (very general) that make up the head and the textual content
of the Web site that is the tail; here as always the content is very important.
The benefits of increasing the number of keywords are important.
Three advantages of the 'long tail' 'for SEO
1.better conversion rate of web visitors
2.Positioning is becoming more easier
3.Creation of more important and more stable traffic
However, to receive these benefits, one must meet two conditions.
There must be a good rich website with hundreds or even thousands of pages
and you have to closely monitor its traffic statistics.
Generally, dynamic websites react perfectly to SEO, type 'long tail' '.
Among the sites that could also benefit from these advantages, there are price comparators,
specialized directories and of course commercial websites.
For example, a query such as 'red cotton dress small' 'is more likely to find a buyer than
' cotton dress. ''
As can be seen there is a continual monitoring work or adjustment of content. Especially because
the amount of new expressions is increasing rapidly on search engines. Google said in May 2007
that 20-25% of the daily queries on the engine had never been asked before!
Ultimately, if we retain that up to 80% quality traffic is generated by the long tail,
I think it deserves SEO efforts, statistical validation and optimization.
 Natural Google SEO
Google paying positionning
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