What that the "Black Hat" SEO ?
The "Black Hat" are disnonest reférenceurs that use different techniques, honest and disnonest with the intention of propelling websites of their customers in first page of different search engines.
Do not believe the expert specialist in referencing or SEO or the agency that will promise you the first position on the different search engines.
If you try to handle your classification in the search engines, your site could see itself penalized or worse again, completely banished from the web index.
If it is a third party that takes care of your search engine optimization, you are completely responsible towards the search engines, so make sure that your specialist in SEO is not a "Black Hat"
The "Black Hat" tend to see the optimization of the search engines as a war, and the search engines as the enemy to beat by all the means, honest or disnonest.
There are a lot of fraudulent techniques to handle the research results on the different motors. A technique which is very well-known is the hidden text
and the manner to apply it, is to repeat several times the same keyword on a same whitepage with a white bottom for example.
The "Black Hat" can use the hidden text while including hundreds of time,
indeed thousands of time the same keyword on the same web page.
The invisible text does not serve, of course, the netsurfer, but simply to cheat on the search engines.
Never forget that a website has, before anything, to serve the interests of the netsurfers in the simple, clearest , most possible and most pertinent manner.
Never forget it and never cheat , Otherwise !
We are "White Hats", and proud of that!
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